|
|
|
|
|
|
|
|
|
|
|
|
|
Let me begin to explain my services to you by giving you a valuable letter-writing tip, free of charge: Your fundraising letters should resemble what you're reading right now.
By that, I mean you should always use short sentences. (Keep your sentences to twelve or fourteen words, maximum). You should always use short paragraphs. (Five sentences per paragraph, maximum.)
Why? Because simple factors like these make for easy reading and increased retention. And you're going to want the person reading your letter to remember it.
One more quick tip?
Ask for your donation early in your letter.
You should always ask on page one, ideally in the first few paragraphs. In other words, SAY why you're writing. Say it early. Your reader will respect you for it.
These are standard fundraising rules, by the way. You'll find them in dozens of books. They've been tested for decades. They work.
Well, it was inevitable - On to the tips I offer that ain't free...
It will cost anywhere from $700 to $1,000 for me to write a letter for you. (My fees tend to fall in line with the journalism standard of $1 per word.)
Like most fundraising letters you've seen, mine usually run about four pages in length, and anywhere from 700-1,000 words. (This letter you're reading now, for example, is about 750 words.)
My fee covers everything, by the way: Any research I will need to do; the time I spend corresponding with you; and any subsequent rounds of editing that may be required.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
